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Her love for digital art developed during her time at university, where she began to experiment with software like Adobe Illustrator. “Education has always been a core value for me since I was little, so if I can learn from a piece and educate others as well, it’s a win for me!” “Additionally, each piece I create strives to educate or empower the South Asian community and beyond. “My brand is all about empowering the South Asian community, South Asian women, and anyone who wants to learn about South Asian cultures and traditions. “I think my main goal is to educate and empower. She told DESIblitz that ZHK Designs has helped her appreciate her Punjabi-Sikh background and value her culture. “Other than being the busiest person I know, I’m loud, energetic and unapologetically myself!” This Desi feminist Instagram account produces vibrant, aesthetic digital designs, which have insightful messages attached to each piece.Īlongside being an influencer, she is also a full-time fur mum: She is the designer and artist behind ZHK Designs, co-owner of Brown Girl Memes, and host of Desi Girl Horrors on Rukus Avenue Radio. Zoe was born and raised in Calgary, Alberta, Canada. Zoe Harveen Kaur (she/her) is a 22-year-old digital artist. Many Desi women might have the bold, colourful Desi designs of ZHK Designs as their wallpaper or hung up in their rooms.īut do they know who the extraordinary boss behind this page is? Kiran and Sonam have a mission, and they are driven and determined in making a change. Take apart the idea that women are only a man’s daughter, wife or mother and celebrate their many other talents and qualities.Give women a voice and a chance to share their experiences in a safe space.Increase opportunities and support for South Asian women within corporate spaces.Dismantle colourism within South Asian communities.Increase South Asian representation within mainstream media.NotYourWife have five goals for their community, and they are:
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The full details of their merchandise, and event will be released on their website and social media pages. “We won’t stop until South Asian women are given the recognition and representation that they deserve.” We are super excited to connect with our community in real life. “Lastly, and the one we are most excited about, is our first in-real-life event! Now that the pandemic restrictions are loosening. Most excitingly, NotYourWife will be launching its very own merchandise, for its “army of strong, successful and badass women.” “We’re committed to growing our community of contributors, so we’ll be featuring and surfacing stories from an even more diverse range of women across the diaspora.” “We have some really exciting things happening this year, and we cannot wait! “We feel so grateful to be able to connect with other South Asian women, sharing our experiences and stories, creating a fierce community made up of strong women smashing the patriarchy, one generational trauma at a time.”ĭespite achieving so much already, this is only the beginning of the fast-growing platform. Speaking on the topic of followers, Kiran and Sonam say: Kiran and Sonam are appreciative of the endless support. Their empowering nature ooze through every post and they definitely celebrate the uniqueness of different Desi creatives. “Over the lockdown period, our platform worked alongside over 100 South-Asian creatives and small businesses to provide them with advertising over what was a testing period.” Their content openly and honestly discusses the experiences faced by Desi people growing up in a westernised society and celebrates cultural diversity.įurthermore, this Desi feminist Instagram account also showcases work by South Asian creatives, who are underrepresented in the media industry.
“Including identity, relationships, mental health and lifestyle.” “We work towards dismantling and disrupting stereotypes through creating a safe space to explore and discuss ‘generationally inaccessible’ or stigmatised topics. Kiran and Sonam are driven by their passion for representing South Asian Women. Moreover, their posts showcase beautiful digital artwork by Desi women.